NOX: A Small Cross-Functional Squad + Mof, Monthly Cost Down ~60%
A mini-games and influencer-marketing platform running clouds worldwide. With Mof’s unified view and one-click Excel, NOX’s small cross-functional squad iterated biweekly — retiring idle resources, consolidating, and switching resellers and clouds — cutting monthly cloud cost by roughly 60%.
NOX
Mini-games · influencer-marketing platform
Cloud footprint
Multi-cloud, worldwide
Timeline
4–5 months
Cadence
Small squad · biweekly
Data prep
2 days → minutes
Monthly cloud cost down ~60%
Goal was to halve it; the drop was larger
NOX’s background
NOX runs mini-games and an influencer-marketing platform, using multiple clouds worldwide to support a global business. As it grew, monthly cloud cost stayed stubbornly high, and leadership set a clear goal: cut cloud cost in half.
Rather than push cost-cutting onto one department, the founder led a small cross-functional optimization squad — one person each from ops, engineering and finance — meeting every two weeks to push optimizations forward.
The challenges they faced
- Clouds spread worldwide, with no unified view of where cost went or how to cut it
- Ops spent ~2 days each time pulling multi-cloud cost data — slow and error-prone
- The goal was to halve cost, but there was no quantifiable, sustainable lever
- No clear way to compare reseller discounts or cloud choices across providers
What they did
Mof provided automated data and a unified view; the small squad iterated on it every two weeks.
The results
After 4–5 months of iteration, cost dropped clearly — and the optimization rhythm stuck.